Crisis Communication

Learn the essentials of crisis communication

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

Start 19 november 2019

Rotterdam School of Management, Erasmus University (RSM)


Crisis Communication

Every organisation has to deal with issues, internally and externally. But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders? And how do you manage your company’s reputation during these high pressure times in crisis?

A combination of lectures, real-life case discussions, video clips, and interactive exercises are used to teach this material in a highly engaging manner. The programme is led by prof. Paul Argenti, a world-renowned expert in corporate communication.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett

For whom

The programme is designed for executives/professionals with 3+ years of experience who are responsible for crisis communication, or interested to learn more about it. Participants usually have a background in corporate communication, public relations, corporate affairs or related fields.

About RSM

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools, helping students, academics and people in business become a force for positive change.

Dinsdag 19 november 2019
Day 1 focuses on:
The strategy behind all communications
The changing environment for businesses
Crisis communication framework
2 case studies
Woensdag 20 november 2019
Day 2 focuses on:
Communicating during a crisis
Communicating following a crisis
2 case studies
Donderdag 21 november 2019
Day 3 focuses on:
Corporate responsibility, and how it can lead to as well as prevent crises
Reputation risk analysis framework
Case study

Wat zeggen andere deelnemers

“I gained valuable insights on how a small crisis can turn into a large one due to external factors”


“The combination of lectures by prof. Argenti and the rigorous case discussions proved to be an excellent balance between theory and practice.”


“The case studies helped to apply theory into practice, and they provided me with helpful do's and don'ts based on the experiences of other companies.”


Rotterdam School of Management, Erasmus University (RSM)
Burgemeester Oudlaan 50
3062 PA Rotterdam, Zuid-Holland

Rotterdam School of Management, Erasmus University
Logo RSM

Key benefits

By participating in this course, you will:

  • learn how to identify crises, and become familiar with crisis characteristics
  • learn common mistakes that lead to crisis escalation
  • become familiar with specific tools to apply before, during, and after a crisis hits
  • become familiar with general frameworks that will help you conquer a crisis situation, and ideally, prevent crises from happening in the first place
  • learn how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
  • distinguish between different communication channels when sending a message to employees, consumers, and the media at large during high-pressure crisis times
  • think strategically about communication and become more confident in dealing with all aspects of crisis communication.

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