This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.
Every organisation has to deal with issues, internally and externally. But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders? And how do you manage your company’s reputation during these high pressure times in crisis?
A combination of lectures, real-life case discussions, video clips, and interactive exercises are used to teach this material in a highly engaging manner. The programme is led by prof. Paul Argenti, a world-renowned expert in corporate communication.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett
The programme is designed for executives/professionals with 3+ years of experience who are responsible for crisis communication, or interested to learn more about it. Participants usually have a background in corporate communication, public relations, corporate affairs or related fields.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools, helping students, academics and people in business become a force for positive change.
Paul Argenti is a world-renowned Professor of Corporate Communication, based at the Tuck School of Business in the United States. He has taught management, corporate responsibility, and corporate communication starting in 1977 at the Harvard Business School, from 1979 to 1981 at the Columbia Business School, and since 1981 as a faculty member at the Tuck School.
“I gained valuable insights on how a small crisis can turn into a large one due to external factors”,
“The combination of lectures by prof. Argenti and the rigorous case discussions proved to be an excellent balance between theory and practice.”,
“The case studies helped to apply theory into practice, and they provided me with helpful do's and don'ts based on the experiences of other companies.”,
Rotterdam School of Management, Erasmus University (RSM)
Burgemeester Oudlaan 50
3062 PA Rotterdam, Zuid-Holland
By participating in this course, you will:
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