Crisis Communication

Every organisation has to deal with issues, internally and externally. But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders? And how do you manage your company’s reputation during these high pressure times in crisis?

A combination of lectures, real-life case discussions, video clips, and interactive exercises are used to teach this material in a highly engaging manner. The programme is led by prof. Paul Argenti, a world-renowned expert in corporate communication.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett

For whom

The programme is designed for executives/professionals with 3+ years of experience who are responsible for crisis communication, or interested to learn more about it. Participants usually have a background in corporate communication, public relations, corporate affairs or related fields.

About RSM

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools, helping students, academics and people in business become a force for positive change.